If you were around in the early 2000s, chances are you remember that guy from the Everest College commercials. You know, the one who would pop up on your TV screen, often during your favorite daytime shows, urging you to stop procrastinating and “do something with your life!” Babatunde Rabouin, the charismatic man behind that iconic role, became a cultural sensation for his relentless (and somewhat aggressive) motivational style. Whether you were actually thinking about college or just flipping channels, his delivery made sure you paid attention.
Well, guess what? He’s back—only this time, Babatunde has a new mission: getting you to vote in the upcoming election. With a series of Instagram Reels, Rabouin is reprising his classic role as the Everest College guy, but instead of pushing education, he’s encouraging everyone to get to the polls. His no-nonsense approach feels as familiar and nostalgic as it did over a decade ago, and his latest campaign taps into that same urgency, reminding us that voting is just as important as any life decision.
For those who may need a refresher, the Everest commercials were infamous for their low-budget production value, but Babatunde’s energy was what made them unforgettable. Dressed in a plain white t-shirt, speaking directly to the camera from what appeared to be a random parking lot, he would call out viewers for making excuses about why they weren’t furthering their education. “You’re sitting on the couch, watching TV, and your life is passing you by!” he’d say with that mix of motivation and tough love that stuck with you.
In his new voting-themed Instagram Reels, Babatunde is bringing that same fire. Instead of calling you out for not enrolling in college, he’s calling you out for staying silent during one of the most crucial times in our country’s history. With just as much passion and conviction, he says: “Step up to the ballot and be heard!”
Rabouin’s ability to channel that original vibe while addressing today’s issues is brilliant. He brings humor, nostalgia, and a powerful message all in one, making it hard to ignore the call to action. His return reminds us of the importance of showing up—whether that’s to vote, pursue an education, or any other goal in life.
We’ve got one of those reels right here for you. Before you watch, take a moment to remember: voting is one of the most direct ways to shape the future. And just like Babatunde said back then, don’t let it pass you by! Check out the video below.
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Cover photo: The Everest Commercial Guy Is Back—This Time, He’s Urging You to Vote! / Credit: Babablunte via YouTube
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