Taraji P. Henson, the Academy Award-nominated actor, bestselling author, producer, and entrepreneur, has added another chapter to her remarkable career. Known for her iconic roles in The Color Purple and Hidden Figures and her ongoing commitment to empowering others, Henson is now stepping into the wine industry. As Strategic Advisor and Creative Collaborator for Seven Daughters Moscato, she’s bringing her unique vision to the brand and a fresh perspective to an industry that is rapidly evolving to embrace diverse voices and audiences, Terlato Wine Group announced.
//www.instagram.com/embed.js
Henson’s involvement with Seven Daughters came after a transformative trip to Italy, where she fell in love with the art of winemaking. Her passion led her to partner with the Terlato Wine Group, renowned for its excellence in the industry. Together, they’ve set on a mission to refresh and elevate the Seven Daughters brand, from its packaging to its philosophy.
“I believe in celebrating every moment and never settling for less,” Henson shared in the announcement. “The new design reflects not only our shared vision but also celebrates the power of community and connection. I can’t wait to reintroduce the world to Seven Daughters.”
Henson’s personal touch is evident in the revamped Seven Daughters Moscato packaging. From its dynamic, hand-illustrated watercolor “seven,” inspired by her award-winning red carpet gowns, to personal Easter eggs like her French bulldog Buddha and a nod to her favorite Prince song, “Raspberry Beret,” every detail reflects her creativity and personality.
Seven Daughters Moscato has long been a favorite among wine enthusiasts, particularly in Black, Hispanic, and Asian communities, where the Moscato category has shown consistent growth. According to NIQ Omnishopper BevAl Integrated 21+ database as of 1/20/2024 vs year ago Total Panel spend on Wine fell -.04%, while Black Americans grew +0.5% and Hispanic grew +4.0%.
Recognizing this trend, Henson’s partnership with Seven Daughters aims to deepen connections with these communities. The collaboration embodies shared values of “Celebrate it All,” “Never Settle,” and “Strength in Numbers,” promising to resonate with consumers through events, social media content, and influencer campaigns. At the first meet-and-greet in Fort Lauderdale, hosted by ABC Fine Wine & Spirits, fans had the chance to meet Henson, take photos, and receive signed bottles of Seven Daughters Moscato. I Love Us attended and walked away with branded stickers, wine glass charms, and even Moscato-flavored gummy bears in hand. Today, Henson will visit with fans in Atlanta, GA.
For Henson, this partnership is on-brand, as she has a reputation of fostering genuine connections. The collaboration allows her to build bridges with audiences who see themselves in her story, from her beginnings in Washington, D.C., to her rise as one of Hollywood’s most beloved stars. Henson’s alignment with Seven Daughters also reflects her thoughtful approach to business. As the founder of TPH by Taraji, an award-winning haircare line, she’s no stranger to creating products that resonate with her community. Her collaboration with Seven Daughters follows this pattern, blending quality, authenticity, and cultural connection.
While Seven Daughters isn’t a Black-owned brand, Henson’s influence ensures it reflects the vibrancy and creativity of the communities it serves. By stepping into a leadership role, she’s amplifying voices and creating spaces where Black consumers feel seen and celebrated.
Taraji P. Henson’s Meet & Greet tour with Seven Daughters Moscato continues this week, with upcoming stops on 11/20 in Pearland, TX (@heb) and Houston, TX (@specs1962), followed by 11/21 in Chicago, IL (@jewelosco). Click here to RSVP. Must be 21+ to attend. Drink responsibly!
Cover photo: Taraji P. Henson Enters Wine Industry with Seven Daughters Moscato / Credit: Knoxy Knox
Leave a Reply