Get ready for a dose of nostalgia mixed with pure kid-friendly fun! JoolsTV, the beloved children’s educational YouTube channel known for its catchy remixes of popular songs, has just dropped their latest hit: “The Toy is Mine,” a playful take on Brandy and Monica’s iconic 90s duet, “The Boy is Mine.” The track premiered January 6th, 2025 and is already generating buzz among parents and kids alike.
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A Playdate Anthem with a Positive Message
Instead of battling over a romantic interest, “The Toy is Mine” tackles a much more relatable childhood dilemma: sharing toys during a playdate. The song cleverly reimagines the original lyrics to depict a lighthearted back-and-forth between two children arguing over a coveted toy. The catchy melody and playful lyrics make it easy for kids to sing along, while the underlying message promotes the importance of sharing and cooperation.
JoolsTV: A Family’s Legacy of Love and Learning
JoolsTV has become a staple in many households, providing entertaining and educational content for young children. The channel is the brainchild of the Brim family of Chicago, created by parents Justin and Patrice Brim as a way to honor the memory of their eldest son, Justin Jr. (JJ), and provide positive and diverse content for their other sons, Jaxon, Jett, and Jhy.
Born from a desire to see a reflection of their own children in the animation space, the Brims set out to create content that filled a void of representation and diversity in children’s media. Justin, a real-estate investor and at-risk youth mentor, and Patrice, formerly a Field Producer for a Chicago news station, combined their talents to create a unique blend of “edu-tainment” that incorporates adventures, learning, and music.
JoolsTV offers a vibrant world of imagination where nursery rhymes get a hip-hop/trap makeover (dubbed “TRAPERY Rhymes®”) and fairy tales collide with modern culture. The channel’s name, JOOLS TV, is an acronym for the “Js Of Our Lives,” a touching tribute to the Brim family’s children.
The channel launched in October 2020 and quickly gained popularity, reaching over 100,000 YouTube subscribers in less than 18 months. This achievement is not just a testament to the quality of their content but also a powerful way for the Brims to keep JJ’s memory alive, not only for his brothers but for children everywhere.
A Nostalgic Treat for Parents, a Fun Lesson for Kids
“The Toy is Mine” is a perfect example of JoolsTV’s ability to create content that appeals to both children and their parents. The nostalgic nod to a 90s classic is sure to bring a smile to parents’ faces, while the kid-friendly lyrics and upbeat melody will have children singing and dancing along. More importantly, the song subtly reinforces the importance of sharing and cooperation, making it a valuable tool for parents and educators.
Check out “The Toy is Mine” below!
Cover photo: JoolsTV’s “The Toy is Mine” Puts a Fun Twist on Brandy & Monica’s Classic / Credit: Jools TV
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