For far too long, the fashion industry has borrowed heavily from Black culture, all while neglecting to nurture Black talent. Black designers, the very minds behind iconic trends, represent a mere 7.3% of the industry – a stark reminder of the systemic barriers they face.

But change is on the horizon, as McDonald’s USA recently announced its Black & Positively Golden (B&PG) Change of Fashion program. This initiative is a springboard for Black designers, offering them the tools and support they need to thrive.

The B&PG Change of Fashion pairs five rising Black stars with established Black mentors in the industry. For a year, these dream teams will collaborate, with mentees receiving invaluable resources, education, and national exposure. The program culminates with the launch of a capsule collection, a tangible showcase of the mentees’ honed skills and creative vision.

“As a Black woman navigating the fashion industry, I know firsthand the challenges faced by designers of color,” says Elaine Welteroth, a media personality and television host who serves as a mentor. “Partnering with McDonald’s allows me to share my experience and empower the next generation, fostering inclusivity in an industry that thrives on Black culture.”

Financial backing is crucial for any aspiring designer. The B&PG Change of Fashion program recognizes this, offering a total of $200,000 in grants to the participating designers. This, combined with one-on-one mentorship, expert-led masterclasses, and national recognition through a television commercial, provides a comprehensive support system.

“McDonald’s has a long history of investing in the communities we serve,” says Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s. “The B&PG Change of Fashion program builds on that legacy, pushing for real change within the fashion industry.”

Meet the Changemakers:

The B&PG Change of Fashion program isn’t just about funding and mentorship – it’s about highlighting the incredible talent within the Black design community. Here are just a few of the designers poised to make a splash:

• Durrell Dupard (Freddie Estelle): This New Orleans native draws inspiration from streetwear, transforming trends and upcycled materials into unique designs.
• Shareef Mosby (VICTIM15): Hailing from Richmond, Virginia, Shareef uses his brand to reimagine traditional fabrics and silhouettes, creating urban-chic pieces.
• Larissa Muehleder (Muehleder): Based in New York, Larissa’s brand is a testament to the power of self-belief. Each design reflects her personal journey and inspires others to embrace their individuality.
• Heart Roberts (HEARTHROB): This Brooklyn-based designer is passionate about denim and leather, pushing the boundaries of sustainability and high fashion.
• Nia Thomas (Nia Thomas): Nia’s journey began with limited-edition garments and jewelry, evolving into a luxurious lifestyle brand known for handcrafted pieces that celebrate self-expression.

To learn more about the designers, the program’s impact, and the fight for diversity in fashion, visit changeoffashion.com or follow @wearegolden on Instagram.