The lights were bright, the energy was electric, and the spirit of wonder filled the room at the Monday night Children’s & Family Emmy Awards. In a night that celebrated the best in heart-centered programming, Tabitha Brown conquered.
Taking home the award for Outstanding Children’s Personality for her hit YouTube series Tab Time, Brown proved once again that staying true to your roots is the ultimate superpower. The series also secured a win for Outstanding Writing for a Preschool or Children’s Series for the poignant episode “When We Lose Someone.” These wins are a testament to the North Carolina native’s mission to spread love, healing, and joy to the next generation.
But as any fan knows, Tabitha’s glow is truly how she carries herself from the inside out. For the reader looking to capture that same red-carpet radiance in their everyday life, Tabitha has made it easy. Through her intentional fragrance line, Fridays with Tab and Chance, and her award-winning haircare brand, Donna’s Recipe, the “Tab Effect” is now accessible to us all.
Here is how you can use her beauty breakthroughs to steal the show in your own life.
Setting the Mood
Tabitha has always been vocal about the power of partnership and the strength found in love. Her fragrance line, Fridays with Tab and Chance, is a love letter to her husband, Chance, and the life they’ve built together.
To “steal the show” like Tab, you have to start with your scent memory. Fragrance is the “presence” you leave in a room long after you’ve walked out.
The Power Player: Her Business Eau de Parfum
When you’re stepping into the boardroom or onto a stage, you need a scent that says “I’ve arrived” without saying a word.
- The Vibe: Sophisticated, warm, and slightly spicy.
- The Notes: It opens with a bright burst of Bergamot and Orange Flower, transitioning into a heart of Ginger and Tea. The dry-down is where the magic happens—a decadent blend of Caramel, Cocoa, and Musk that feels like a warm hug.
- The Strategy: Tabitha suggests layering. Start with the Her Business Body Wash ($33) and Body Lotion ($35) to hydrate the skin before misting the Eau de Parfum ($110). This creates a scent “anchor” that lasts through the longest gala nights.
The Dynamic Duo: His Business
If you’re looking for something more grounded or perhaps a gift for the man in your life, His Business ($110) offers a masterclass in balance. With notes of Cardamom, Suede, and Cedarwood, it’s a fragrance that commands respect while maintaining a soft, approachable edge.
Both fragrances are complimentary, creating “Their Business” when worn in tandem.
The Crown Jewel: Winning Hair with Donna’s Recipe
You can’t talk about Tabitha Brown without talking about “Donna”—the name she affectionately gave her natural hair. Founded by mom duo Tabitha Brown and Gina Woods, Donna’s Recipe is busy chasing its own awards in the beauty world.
The Sweet Potato Pie Extra Creamy Hair Cream is the reigning champ of the collection. Having already secured an Allure Best of Beauty win in 2024, it is now officially a nominee for the 2026 Allure Readers’ Choice Award.
Why It’s a Showstopper
The secret to “Tab-level” hair isn’t just styling; it’s nourishment. Inspired by the comfort of a Sunday dinner, this cream uses actual Sweet Potato (rich in Vitamin A) to support follicle health.
- For the Scalp: Cinnamon helps remove buildup, while Avena Sativa and Vanilla soothe any irritation.
- For the Strands: A powerhouse blend of Shea Butter, Mango Butter, and Avocado Oil ensures that your curls, coils, or waves stay hydrated without feeling weighed down.
The “Auntie Tab” Styling Hack
To get that red-carpet definition, Donna’s Recipe recommends the LCO (Liquid, Cream, Oil) or LOC (Liquid, Oil, Cream) method.
- Prep: Start with damp hair.
- Apply: Use the Sweet Potato Pie Extra Creamy Hair Cream as your “C” step. It provides that “soft-to-the-touch” definition that looks incredible under any lighting.
- Seal: Follow up with your favorite oil to lock in that moisture.
The Business of Being You
What makes Tabitha Brown’s success so resonant is her hands-on approach. She isn’t just a face on a bottle. She is the friend who hops on social media to show you exactly how to use the products.
As we kick off Women’s History Month, Tabitha stands as a blueprint for a prestigious movement. She proves that you can have vegan, cruelty-free, and high-performance beauty products without losing the “soul” of the brand. Whether she’s selling out on HSN or accepting an Emmy on stage, the message remains the same: The world is waiting for your specific brand of magic.
So, the next time you have a big moment, go ahead and steal the show. As Tabitha would say, that’s your business.
Cover photo: Steal the Show Like Emmy-Winner Tabitha Brown: Our Guide to Radiating Joy, Style, and Grace / Credit: Tabitha Brown via Facebook
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